YouTube has come a long way since its launch in 2005. It now boasts more than 2.70 billion monthly active users and is the second most visited website in the world, after Google.
While India ranks atop in terms of YouTube viewership, Singapore has one of the most active YouTube communities worldwide. While India ranks second in terms of YouTube viewership, Singapore has one of the largest user bases in Southeast Asia. To put everything into perspective, over 5.08 million users in Singapore, which makes up 85.8% of the total population, actively engage with YouTube content.
9 out of 10 Singaporeans watch YouTube videos daily. That shows the platform has become an integral part of people’s lives and a major source of information, entertainment, and inspiration. Even better, Singaporeans prefer watching YouTube to local TV channels and other offline media, making it a prime choice for businesses to reach their target audience.
That aside, let’s talk about the YouTube influencer scene in Singapore. From beauty gurus to technology reviewers and travel bloggers, Singapore has a diverse pool of content creators, with some of them amassing millions of followers.
In this article, we take a look at the top 19 most followed YouTubers in Singapore as of 2024.
The Top 19 Most Followed YouTubers in Singapore as of 2024
- JianHao Tan
- Ridhwan Azman
- Naomi Neo
- Click Network Tv
- Andrea Chong
- Benjamin Kheng
- Brenda Tan
- Doctor Tristan Peh
- Night Owl Cinematics
- Miss Tam Chiak
- Dominic Chin
- Peggie Neo
- JJ Lin
- Ryan Sylvia
- Subscribers: 7.14M
- Videos: 1.1K
- Topic: Entertainment, Comedy
JianHao Tan is a Singaporean YouTuber known for his comedic sketches, parodies, and vlogs. He started his YouTube channel in 2010 and has since gained a massive following of over 7 million subscribers (as of February 2024).
With more than a decade of content creation under his belt, JianHao has established himself as one of the top YouTubers in Singapore and is widely recognized for his entertaining videos. He has also ventured into acting, producing, and directing, which makes him a multi-talented influencer.
He has a short film, “I’m a Teacher,” which has received over 9.6 million views, making it one of the most-watched locally produced short films in Singapore. His channel also features collaborations with other popular YouTubers, further boosting his reach and appeal.
- Subscribers: 689K
- Videos: 283+
- Topic: Parody, Vlogs, Comedy
Popularly known as Ridhwan Azman, Ridhwan Azman is best known for playing Ren Yi Xiang, Peter Papadee, and Peter Papadum in the Titan Academy series. Born on April 9th, 1993, Ridhwan was raised by his mum after she divorced his dad when he was nine years old. Today, the 31-year-old has established himself as one of Singapore’s top YouTubers with over 2 million subscribers and counting.
Ridhwan started his YouTube channel in April 2013 and began by posting comedy videos, vlogs, and prank videos. However, it wasn’t until June 2017, when he founded CrazyEight Studios, a subsidiary of JianHao Tan’s Titan Digital Media that his channel gained massive popularity. His most popular videos include “,” “Younger Siblings Vs. Older Siblings,” and “I Wrote a Song for My Friend.”
- Subscribers: 456K
- Videos: 95+
- Topic: Beauty, Fashion, Motherhood
Naomi Neo is a Singaporean YouTuber and influencer who rose to fame through her personal blog, “Xiaxue” (now defunct) in 2011. She started her YouTube channel in 2015 and has since gained over 400K subscribers.
As a beauty and fashion enthusiast, Naomi’s channel features makeup tutorials, fashion lookbooks, and lifestyle vlogs. She is also known for her candid and relatable videos discussing topics such as relationships, motherhood, and body image.
Apart from YouTube, Naomi is active on other social media platforms such as Instagram and TikTok, where she has a combined following of over 2 million followers.
- Subscribers: 1.18M
- Videos: 1.3K+
- Topic: Entertainment, Lifestyle, Comedic Sketches
Click Network TV is an online viral video network founded in 2007. The network is known for producing reality web series, lifestyle videos, and comedic sketches featuring popular personalities in Singapore.
Some of the regular appearances in their shows include XIaxue, Irene Ang, and Oon Shu An. The network’s most-watched video is “Food Hacks, Hack It!”, with over 1.7 million views on YouTube.
- Subscribers: 5.13K
- Videos: 52+
- Topic: Fashion, Travel
Andrea Chong is a Singaporean fashion, beauty, and lifestyle influencer with over 5K subscribers on YouTube. She began her blogging journey in 2013 and later expanded to YouTube where she shares fashion hauls, beauty tutorials, and travel vlogs.
Known for her sophisticated sense of fashion and a passion for exploring different cultures and destinations, Andrea’s channel has gained a loyal following. She also runs her own jewellery brand, By Invite Only, and has collaborated with various international fashion and beauty brands. Her most popular videos include “DC Unfiltered,” “I Got Personal Going Through My Memory Box,” and “What’s In My Beauty Bag?.”
- Subscribers: 244K
- Videos: 126+
- Topic: Beauty, Lifestyle
Xiaxue is the pseudonym of Singaporean blogger, Wendy Cheng. She gained prominence in 2003 for her personal blog, “xiaxue.blogspot.com,” where she shared her opinions on various topics such as beauty, fashion, and lifestyle.
Wendy has since expanded to other social media platforms, including YouTube, where she has over 244K subscribers. Her channel features makeup tutorials, beauty product reviews, and vlogs documenting her daily life as a mother and wife.
- Subscribers: 47.7K
- Videos: 91+
- Topic: Music, Entertainment
Benjamin Kheng is a Singaporean singer-songwriter, actor, and member of the popular band, The Sam Willows. He started his YouTube channel in 2011 and has over 47K subscribers.
Apart from sharing his original music and covers on his channel, Benjamin also creates comedic sketches and vlogs. He has collaborated with other Singaporean YouTubers, such as JianHao Tan and Naomi Neo, further expanding his audience reach.
- Subscribers: 53.3K
- Videos: 323+
- Topic: Beauty, Fashion, Lifestyle
Brenda Tan is a multi-platform content creator and influencer, best known for her YouTube channel and Instagram.
One of her most popular videos on YouTube is the one documenting her surgical experience. She details everything from her decision to go under the knife, the procedure itself, the cost, and the recovery process. Apart from beauty and fashion videos, Brenda also shares vlogs of her daily life and travels.
She has videos on makeup tutorials, skincare routines, and fashion hauls, making her channel a one-stop shop for all things beauty and fashion-related.
- Subscribers: 4.5 million
- Videos: 6.6K+
- Topic: Dental Health, Oral Care
Dr. Tristan Peh is a dentist and social media influencer. He launched his YouTube channel in 2016, where he shares his knowledge and expertise on dental health and wellness.
He has over 4.4 million subscribers on his YouTube channel, Doctor Tristan Peh, attracting over 4.7 billion views. He also has a strong presence on Instagram, where he shares tips and tricks for maintaining good oral hygiene.
Through his platform, Dr. Tristan aims to educate and inspire people to take better care of their teeth and overall well-being. His videos range from dental treatment procedures to recommendations for a healthier dental lifestyle.
- Subscribers: 917K
- Videos: Unlisted
- Topic: Comedy, Entertainment, Vlogs
Night Owl Cinematics (NOC) was founded in 2013 by Ryan Tan and Sylvia Chan. Initially, it started as a wedding videography, but eventually, the couple started honing their editing and video editing skills, fully morphing into a YouTube sensation.
The channel has gained over 917K subscribers, making it one of the most popular YouTube channels in Singapore. Known for their comedic skits and vlogs documenting their travels and daily lives, NOC has become a household name in the local entertainment scene.
The couple announced their divorce in 2020, unlisting their videos to reflect the change in their relationship.
- Subscribers: 1.37M
- Videos: 585+
- Topic: Comedy, Entertainment
Waah Banana is a Singapore-based comedy channel launched in 2012 by Jason Hau and Xiong Lingyi (as per the information on their website).
The channel gained popularity for its comedic sketches and parody videos, often featuring relatable situations and Singaporean culture. Waah Banana has amassed over 1.37 million subscribers, making it one of the top comedy channels in Singapore. Some of the initial members, Aaron Khoo, Janice Chiang, and Elliot Lucas Marcell Tan left the channel to start a channel called TreePotatoes.
Tree Potatoes hasn’t posted any new video in four years.
- Subscribers: 67.1K
- Videos: 824+
- Topic: Food, Travel
Miss Tam Chiak is a popular food and beverage blogger in Singapore. She has one of the most popular food blogs in Singapore, also named “Miss Tam Chiak,” where she shares her food experiences and recommendations.
Born into a family of food lovers, Maureen (aka Miss Tam Chiak) was inspired to start a food blog in the early days of blogging, eventually **gaining a large following. In addition to her blog, she also has a YouTube channel where she shares food and travel vlogs, reviews of local eateries, and recipes.
- Subscribers: 9.61K
- Videos: 99+
- Topic: Music, Covers
Dominic Chin is a Singaporean singer-songwriter and content creator. The 24-year-old started his YouTube channel in 2010, covering songs from popular artists. He gained significant recognition in 2014, after writing a tribute song to Mr Lee Kuan Yew, Singapore’s first Prime Minister, which went viral.
As a result, he started releasing more original songs and garnered a strong following on his YouTube channel. His channel has over 2.3 million views and continues to grow.
- Subscribers: 7.18M
- Videos: 492+
- Topic: Beatboxing, Music
Dharni is a beatboxer and musician from Singapore. He gained international recognition in 2013 when he won the Grand Beatbox Battle. He would also win it the following, becoming the first beatboxer in the history of GBB to ever win the championship two times in a row.
In 2011, he relocated to Poland to pursue his beatboxing and music career, performing in various events and collaborating with other artists.
On his YouTube channel, Dharni shares videos of his beatboxing performances, tutorials, and vlogs about his life as a musician. His channel has over 7.14M subscribers and continues to attract more fans with each new video.
- Subscribers: 1.07M
- Videos: 1.1K+
- Topic: Mukbang Eating Shows, Food Reviews
Peggie Neo is a popular food blogger and YouTuber in Singapore. On her channel, she shares videos of herself eating different types of food in a Mukbang style. Originally born and raised in Singapore, she’s currently based in the United States (Los Angeles, California) and often features American food in her videos.
In addition to her Mukbang videos, she also holds food challenges, vlogs about her daily life, and food reviews. Her channel has over 1.07M subscribers and continues to grow.
Her entertaining videos have gained a strong following, making her one of the top Singaporean YouTubers in the food niche.
- Subscribers: 1.49M
- Videos: 403+
- Topic: Music, Vlogs
Born Wayne Lin Junjie, JJ Lin is a Singaporean singer-songwriter who gained recognition in the music industry at a relatively young age.
He started his singing career in 2003, releasing his debut album, Music Voyager, which became an instant hit. Over the years, he has released numerous albums and singles that have topped charts in various countries.
On his YouTube channel, JJ Lin shares music videos, behind-the-scenes vlogs of his concerts and tours, and other personal updates. His channel has over 1.49M subscribers and growing. He is not only known for his music but also his philanthropic efforts, making him a beloved figure in the Singaporean entertainment industry.
- Subscribers: 150K
- Videos: 1K+
- Topic: Food, Food Review
Eatbook is a fresh and influential voice among Singapore’s culinary publishers, revolutionizing the process through which food enthusiasts uncover local gastronomic delights. The channel’s eclectic selection, ranging from in-depth food critiques to a feast of listicles tracking current culinary movements and breaking food news, is reshaping the landscape.
Distinguishing themselves, Eatbook lead personalities blend their culinary savviness with critical expertise, granting them an informed perspective on Singapore’s food scene that elevates their analyses above mere critique.
Their commitment to resonant and genuine content shines through in offerings like their challenge to subsist exclusively on 7-Eleven fare, a test that captivates and resonates with the audience’s own experiences.
- Subscribers: 112K
- Videos: 685+
- Topic: Beauty, Fashion, Lifestyle
Mongchin Yeoh, better known as Mongabong, is a popular Singaporean beauty and fashion YouTuber. Her channel features videos on makeup tutorials, skincare routines, fashion lookbooks, and lifestyle vlogs. She also shares travel vlogs from her trips around the world.
Mongabong’s channel has gained a strong following of 112K subscribers and continues to grow. Her fun and relatable personality make her videos enjoyable to watch for all viewers, regardless of age.
- Subscribers: 713K
- Videos: 235+
- Topic: Beauty, Fashion, Lifestyle
Have you stumbled upon the sensational YouTube channel crafted by a dynamic sister duo from Singapore? This channel is quickly becoming the talk of the town, capturing the hearts of viewers with its unique and engaging content that strikes a chord with the middle-class demographic. They excel at showing how to maximize the value of a dollar with savvy Taobao shopping sprees.
More importantly, they have taken conscious steps to appeal to a wider audience by including English subtitles in their primarily Chinese content. Their innovative ideas and mastery of Chinese not only provide a window into the authentic Singaporean lifestyle but also ensure their videos are as informative as they are entertaining.
Isn’t it remarkable how their channel reflects both the traditional and modern facets of Singapore, all the while remaining exceedingly accessible?
YouTubers in Singapore