The Top 30 Instagram Influencers in Singapore – MediaOne

I bet you didn’t know this — Instagram has been helping brands crush their marketing game since its launch in 2010. And with the rise of influencers, Instagram has become a powerhouse for brands to reach their target audience and drive sales.

But with Singapore’s fast-growing influencer scene, how do you know which ones are worth your time and money? Well, we’ve got you covered. We’ve scoured through the vast world of Instagram to bring you the top 30 influencers in Singapore in 2023.

Before we dive in, let’s talk some stats.

As of June 2023, about 4000 influencers are micro-influencers (with about 10K to 50K followers). Only 15 influencers have over a million followers, with the top influencer boasting 4.5 million followers.

The number of followers The number of influencers
5000 t0 10,000 followers 2538
10,000 t0 50000 f0llowers 3959
50000 to 100,000 660
100,000 to 250,000 427
250,000 to 1000,000 110
more than 1000,000 15

Source: Statista

As you can see,

  • only 15 influencers have over a million followers.
  • 110 influencers have between 250,000 and a million followers.
  • 427 influencers have between 100,000 and 250,000 followers.
  • 660 influencers have between 50,000 and 100,000 followers.
  • 3,959 influencers have between 10,000 and 50,000 followers.
  • 2,538 influencers have less than 10,000 followers

But don’t underestimate the power of micro-influencers — studies show they have higher engagement rates and a more niche audience, making them perfect for targeted marketing. Plus, they tend to charge less than macro-influencers.

With that being said, let’s check out the top 30 Instagram influencers in Singapore, ranked based on their engagement rates and overall impact.

Top 30 Instagram Influencers in Singapore

#1. Yit Keat – 1.2M followers

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Meet Yik Keat — a talented urban photographer whose stunning shots have garnered a following of over 1.2 million on Instagram.

Yik Keat isn’t just a Master of Urban Photography — he’s also a colour wizard. His vibrant and colourful shots of Singapore’s streets and architecture will captivate anyone scrolling through their feed.

Yit shares his photography tips and behind-the-scenes stories on his Instagram and YouTube channels, making him a must-follow for aspiring photographers and fans of urban photography alike.

#2. Dotz Soh – 1.2M followers

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Meet Dotz Soh, the globetrotting shutterbug who’s a real contender for Singapore’s Instagram throne.

Armed with her camera, Dotz has amassed a staggering one million followers from around the globe, including the USA, Europe, and Southeast Asia. But don’t just take our word for it. Head over to her Instagram feed and prepare to have your mind blown by stunning visuals from her globetrotting adventures.

Topics: Travel and Photography

Topics: Travel, Photography

#3. Naomi Neo – 911K followers

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Next on our list is the remarkable Naomi Neo — a blast from the past still active in the present. Don’t be fooled by her humble beginnings as a lifestyle blogger in 2011 because Naomi’s not one to get stuck in the past.

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She took the proverbial bull by its horns and moved on to YouTube in 2012, juggling collaborations with other big names like Night Owl Cinematics and JianHao Tan while still finding time to keep her fans updated through her social media.

As of November 2023, her follower count is definitely not a laughing matter, with a whopping 875K followers on Instagram, a TikTok fanbase of 1.8 million (yes, million!) followers, and an impressive 595K subscribers on YouTube. If you’re not following her yet, we suggest you do so.

Topics: Lifestyle, Beauty

#4. JianHao Tan – 657K followers

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Introducing JianHao Tan, the YouTube sensation who swapped textbooks for the play button. In 2010, JianHao and two of his buddies launched their YouTube channel to kill time and tick off a school project. Little did they know, it was the beginning of an epic journey.

After giving two years to National Service at the ripe age of 18, JianHao chucked the university prospectus out the window and made YouTube his full-time gig.

Under the wing of Ryan Tan from Night Owl Cinematics, he fine-tuned his craft and watched his subscriber count skyrocket, hitting a quarter of a million by the end of 2014.

Topics: Sketch comedy, Vlogging, GamingFilm

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Meet Weronika Heck, a dazzling gem hailing from Poland but now calling Singapore her home.

If you’re scratching your head, wondering why our Eastern European beauty is sashaying around Singapore, let’s spill the beans. The sparkling Weronika Heck is hitched to none other than Singapore’s beatboxing sensation, Dharni Ng.

Weronika’s Instagram feed perfectly blends high fashion, exotic travel destinations, and adorable couple moments with her husband. Her stunning photos will transport you to glamorous locations like Dubai, Bali, and the Maldives. Plus, she shares exclusive behind-the-scenes glimpses into Dharni’s world of beatboxing.

Topics: Fashion, couple moments

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Not exactly an influencer, but we couldn’t miss mentioning Singapore’s Prime Minister Lee Hsien Loong in our list. With over 701K followers on Instagram, he may not be your typical social media star, but his feed is filled with important updates and insights into the nation’s progress and initiatives.

From showcasing beautiful Singapore landmarks to posting about his interactions with other world leaders, PM Lee’s Instagram is a must-follow for anyone interested in Singapore’s political landscape.

Topics: National politics and initiatives

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If you’re a foodie, you must follow Ladyironchef on Instagram. With over 593K followers, this account is the ultimate guide to all things food in Singapore. From drool-worthy photos of local delicacies to hidden gems and must-try restaurants, Ladyironchef has got you covered.

Their witty captions and honest reviews make for an entertaining and informative read.

Topics: Food, Cooking, Local Eateries

#8. Xiaxue – 576K followers

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Meet the one and only Xiaxue, or as her mom calls her, Cheng Yan Yan Wendy. Born on the 28th of April, 1984, this sassy Singaporean has carved out a niche for herself in the world of blogging and online television.

She doesn’t shy away from controversy – her provocative take on life, fashion, and local topics keeps her 50,000 daily readers eagerly coming back for more.

She’s not just winning hearts, though. Her blog has bagged prestigious awards and sponsorships, leading to her own TV show and column. All said and done, Xiaxue isn’t just an online personality; she’s a force to be reckoned with.

Fun fact: She was once married to an American engineer, Mike Sayre, and they have a child together. Keep up with her blog, and you might just catch a glimpse of her roller-coaster life.

Topics: Fashion, Life, Local Topics

#9. Jade Rasif – 543K followers

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Feast your eyes on the glamorous life of Jade Rasif, a Singaporean sensation who’s mastered the art of being a DJ, YouTube star, and erstwhile actress.

A peek into her Instagram will transport you around the globe, from swanky yachts to plush limos; she’s the embodiment of “YOLO,” and, luckily for us, she’s not shy about sharing her adventures.

But don’t mistake her for just another jetsetter; Jade also serves up a healthy dose of fitness and mindfulness inspo.

From pulse-pounding workout regimes to Zen meditation rituals, she rallies her fans to prioritize their health and peace of mind. So, for a dose of glitz, glamour, and good vibe goals, Jade Rasif is your go-to Insta-guru.

Topics: Lifestyle, Fashion, DJing, Health and Fitness

#10. Jayley Woo – 511K followers

Say hello to Jayley Woo, the dazzling starlet making waves as part of Singapore’s famed Woo Twins. Though just a spring chicken, Jayley’s star power secured her spot in the Top 10 Most Popular Female Artists in both 2016 and 2017.

Her Instagram feed? A delightful buffet featuring wholesome family escapades, tantalizing travel expeditions, and her top-pick beauty hacks and skincare rituals. This fitness devotee is on a quest for health and happiness, and lucky us, she’s taking us along for the ride.

Topics: Beauty, Fashion, Travel, Skincare

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#11. Rebecca Lim – 453K followers

instagram influencer - rebeccainstagram influencer - rebecca

Meet Rebecca Lim, who’s gracefully worn many hats over the years. From gracing the stage as a Miss Universe Singapore 2005 contestant to delivering riveting performances in English and Chinese TV dramas, Rebecca’s journey is inspiring. Leveraging her innate acting prowess and captivating charm, she’s bagged numerous awards and become a beloved small-screen figure.

But wait, there’s more. With a whopping 443K followers on Instagram, Rebecca has evolved into a fashion maestro, regularly delighting fans with her impeccably curated outfits, beauty tips, and behind-the-scenes peeks into her TV projects.

She’s also the face of esteemed brands like Armani Beauty, Dior Beauty, and L’occitane. So, if you’re looking for a dose of fashion, beauty, and star power, Rebecca Lim’s Instagram is where it’s at.

Topics: Fashion, Beauty, Acting

#12. Debbie – 451K followers

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Once wielding scissors and oven mitts as a dog groomer and baker, Debbie has since ascended the ranks to become a highly influential figure boasting her own enterprise, The Starry Co.

As the doting mother of Starley, the Instagram sensation-in-diapers, and partner to Jianhao Tan, Debbie’s life is a medley of precious family moments that she avidly shares with her followers.

Her Instagram is not just about family snaps, though. It serves as a veritable treasure trove of beauty and skincare insights guaranteed to keep you in the loop.

With an impressive roster of collaborations under her belt, including big names like Caltex and Walch, Debbie is a formidable force in the influencer realm and shows no signs of slowing down.

Topics: Skincare and Beauty

#13. Irene Zhao – 415K followers

instagram influencer - ireneinstagram influencer - irene

Irene Zhao is a force to be reckoned with, empowering women across Singapore to embrace a lifestyle of health, happiness, and zeal. Her Instagram is a fitness utopia, brimming with home workout videos that her followers swear by.

But that’s not all, as Irene isn’t just about the sweat and burn. She also indulges her followers with exquisite travel snapshots and serves up inspiring outfit goals. Irene skillfully influences women to seek their best, healthful life by doing so.

Topics: Fashion, Healthful Life

#14. Jeanette – 431K followers

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Jeanette Aw is nothing short of a Renaissance woman. With multiple feathers in her cap — author, blogger, actress, and model – she has an astounding Instagram following of 429K. Her feed is a delightful potpourri of her culinary adventures, globetrotting escapades, fashion statements, and striking poses.

In addition to her Instagram exploits, she also narrates her stories, musings, and life experiences on her personal website, J-Code. Jeanette’s influential status has led her to collaborate with industry giants such as Hydroflux, Gucci, and Dior.

Topics: Fashion, Travel, Culinary Adventures

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A Graduate of Nanyang Polytechnics, Carrie Wong reigns supreme as a renowned actress and a prominent Instagram influencer in Singapore. Her Instagram is a visual feast, adorned with impeccably styled outfits and captivating poses.

Moreover, she generously shares her skincare must-haves, attracting a huge fan base. Her rising popularity has secured collaborations with global powerhouses like Samsung, Guerlain, and L’occitane.

Topics: Fashion, Skincare

#16. Joanne Peh – 371K followers

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Participating in the 2002 Miss Singapore Universe pageant sparked Joanne Peh’s journey to stardom, and today, she’s leveraging her Instagram platform to disseminate waves of positivity.

She enthralls her followers with snapshots from her life, from enticing food suggestions to her favorite skincare essentials and a sneak peek into her fitness regimen.

Beyond the ‘gram, she articulates her narratives on her personal website, So, join Joanne as she navigates through the art of harmonious living.

Topics: Fitness, Skincare, Food

#17. Kim Lim – 535K followers

instagram influencer - kim liminstagram influencer - kim lim

Step into the shoes of Singaporean billionaire Peter Lim’s daughter, Kim Lim, whose daily life chronicles on Instagram has drawn an impressive crowd of over 363K followers.

From jet-set family vacations and star-studded dining experiences to designer wardrobe showcases — her Instagram feed is a portal to opulent living.

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But it’s not all champagne and caviar — Kim is surprisingly relatable and dedicates a significant portion of her time to philanthropy. Hit that follow button for a golden ticket to experience the lavish lifestyles of the ultra-rich.

Topics: Lifestyle, Philanthropy

#18. Jesseca Liu – 357K followers

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Embarking on a visual journey with Jesseca Liu is always a delight, an accomplished actress and influencer from Singapore. Her Instagram feed is a charming blend of breathtaking photoshoots, a testament to her poised elegance and alluring persona.

The spotlight followed her into 2021 when she bagged the Star Awards, augmenting her appeal to big-name brands such as Pocari Sweat and Dior.

They have engaged her influential stance to broaden their visibility in Singapore’s bustling market. Jesseca’s feed isn’t just one to watch—it’s one to be inspired by.

Topics: Fashion, Lifestyle, Travel

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Wearing many hats with equal finesse, Taufik Batisah is a creative powerhouse – a gifted actor, a talented singer, a compelling influencer, and a savvy entrepreneur. He has graced stages in Singapore, Malaysia, Indonesia, and even London with his captivating performances.

Apart from his artistic endeavors, Taufik is the proud owner of CHIX Hot Chick, a popular eatery situated in Jln Pisang, Singapore, known for its mouthwatering Nashville Hot Chicken.

His Instagram feed gives a glimpse of his newest venture – a career in real estate sprinkled with bits of brand collaborations and melodious cover songs. Reebok has featured on his list of esteemed international associations.

Follow Taufik for a dash of inspiration and a sneak peek into his whirlwind life.

Topics: Fitness, Music, Film

#20. Soh Pei Shi – 356K followers

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Say hello to Soh Pei Shi, a humble lifestyle blogger who has risen to become a fashion heavyweight in the bustling influencer landscape of Singapore. Her candid critiques of products have earned her a colossal fan base and catapulted her into partnerships with giants like Disney and Love Bonito.

You might have caught a glimpse of her in the popular drama series “Lion Mum” too! With her impeccable sense of style and consistently inspiring content, she continues to dazzle her followers one post at a time.

Topics: Fashion, Lifestyle, Beauty

#21. Elvin Ng – 323K followers

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Elvin Ng might ring a bell as that heartthrob actor you’ve seen in teleserials or the former model whose face has adorned the covers of numerous glossy magazines. But let us assure you, there’s much more to Elvin than just good looks.

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This man is a force to be reckoned with, bagging the Top 10 Most Popular Male Artists Award not once, not twice, but a staggering ten times.

On his Instagram, you’ll be privy to his everyday life, from behind-the-scenes shots at photo shoots, globetrotting escapades, and cherished moments with his dearest ones.

His undeniable influence has led to partnerships with brands spanning multiple sectors, including Vivo, Systema, and Boss. One scroll through his feed, and you’ll see why he’s worth the follow.

Topics: Fashion, Entertainment, Movie

#22. Tosh Rock – 314K followers

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Tosh Rock, a multifaceted artist known for acting and musical prowess, also shines as a style icon with a significant digital fandom. His daring fashion choices, vibrant footwear, and sneak peeks into his personal life keep his audience captivated. Unsurprisingly, big-league brands such as McDonald’s and PUMA are lining up to collaborate with him.

Topics: Fashion, Music, Lifestyle

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For those of you who want to be in the know when it comes to Singapore’s latest fashion trends, let me introduce you to Andrea Chong. You aren’t really “in” until you follow this style queen. She didn’t just fall into the limelight; she strutted there confidently, clinching the Fashion Icon of the Year title in 2015 from a local digital advertising agency.

But there’s more to Andrea than her fashion-forward posts and beauty product recommendations. She’s the brains behind DC Creative and the pen (or shall we say keyboard) behind the celebrated blog

Brands far and wide have flocked to her, eager to tap into her influencer marketing magic. One look at her feed, and you’ll understand why she is the fashionista’s go-to.

Topics: Fashion Trends, Beauty

#24. Qiu Ting – 278K followers

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If you’re on the hunt for an Instagram influencer who embodies motherhood, foodie ventures, travel escapades, and beauty product enthusiasts, your search ends with Qiu Ting! With a fanbase exceeding 275K followers, Qiu Ting, a former pageant winner, knows the ropes of keeping her audience hooked.

Her posts are a blend of heartwarming family moments, her cute offspring, and, of course, her top-tier beauty preferences. She’s attracted collaborations with giants in the business world like Cadbury and Samanco.

Topics: Food, Motherhood, Travel, Beauty Products

#25. Mae Tan – 144K followers

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When it comes to fashion, style, and the Singaporean scene, Mae Tan is the name that stands out. Marching to the beat of her own drum, Mae’s unique fashion sense has cemented her status as a bona fide trendsetter.

Let’s just say she’s not following the wave as far as fashion in Singapore goes. She’s creating it! It’s little wonder then that the crème de la crème of Singapore’s fashion industry is clamouring to collaborate with her. But here’s the kicker – despite her high-calibre influence, Mae Tan’s sponsorship rates on Instagram are surprisingly affordable.

Topics: Fashion

#26. Isabel Tan – 371K followers

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Say hello to Isabel Tan, a Singaporean fashion influencer who has made New York City her home. She’s got her finger on the pulse of style in both the East and West, making her a perfect choice if your brand aims to appeal to a global audience.

With her outstanding influencer score and top-notch hashtag usage, she’ll give your brand the international exposure it desires. Add to that her consistently active account, and it’s clear that Isabel Tan is an influencer you shouldn’t miss out on.

Topics: Beauty, Fashion, Travel

#27. Velda Tan – 169K followers

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Meet Velda Tan, a dynamic influencer-cum-entrepreneur hailing from Singapore. She’s the ingenious mind behind the reputable fashion lines, ‘Our Second Nature’ and ‘Collate the Label.’ Her successful ventures in entrepreneurship complement her flourishing journey as an influencer, bolstering her overall quality.

While she has a deep-rooted connection with fashion, Velda Tan exhibits a profound affinity for non-apparel luxuries. Hence, partnering with Velda could be a game-changer if your brand nods towards local holiday packages, wellness retreats, culinary delights, or fashion accessories. Her influence could seamlessly blend with your brand’s vision, offering it the desired attention and reach.

Topics: Fashion, Luxury Lifestyle

#28. Jamie Pang – 196K followers

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Enter the fitness world of Jamie Pang, a trailblazing fitness influencer hailing from Singapore. Her aesthetically pleasing and motivational posts, showcasing her enviably fit physique, earn her the title of a bona fide influencer and fitness inspiration for numerous women in Singapore.

She’s more than just an influencer; she is at the helm of a passionate and dedicated community. Her videos garner an average of 20k views, while her posts receive roughly 6k likes.

Skincare brands that align with her fitness-focused lifestyle often collaborate with Jamie, making her an ideal candidate for partnerships in these niches. Her influence and engagement rate make her a standout choice for brands in the fitness and skincare industry.

Topics: Fitness, Lifestyle, Skincare

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Joseph Schooling needs no introduction.

His posts create quite a splash, enjoying high engagement from his devoted fanbase. On average, Schooling’s videos attract 24k views, and each post receives an impressive 7k likes. He isn’t just making waves in the pool; top luxury brands like Tag Heuer and Hugo Boss are vying for his endorsement, making him one hot commodity.

Topics: Sports, Fitness, Lifestyle

#30. Riley – 83.1K followers

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Meet Riley, a fitness lover and influential figure from Singapore who serves as a beacon of inspiration for fitness enthusiasts, particularly women.

With a plethora of diverse and high-calibre collaborations under her belt, ranging from esteemed fashion house Fendi to renowned food conglomerates like Nando’s and Foodpanda, and even the adrenaline-fueled Singapore Wake Park, Riley’s eclectic portfolio is a testament to her versatility.

Her passion for fitness, sports and her penchant for gastronomic adventures shine through in all her partnerships, making her an enticing prospect for collaborations.

Topics: Fitness, Lifestyle, Food