The Top 10 WordPress Plugins for A/B Testing in 2024 – MediaOne

The quest to drive “more” traffic to your WordPress website is never-ending. As a business owner or website administrator, you’re constantly looking for ways to attract more potential customers and clients to your website, hoping that more traffic will eventually lead to increased sales and revenue.

But it’s really never about just driving more traffic to your website. It’s about driving the right kind of traffic and, most importantly, making the most of the traffic you already have. 

Your website might have a sleek design optimized for search engines, but is it optimized for conversion? 

In other words, are you making the most out of the traffic already directed your way? Are visitors engaging with your content and taking action, or are they quickly leaving without any interaction? 

To truly make an impact on your website’s success, you need to focus not just on attracting traffic but also on converting that little traffic you’re already getting into leads and customers.

A/B Test

Your first step should be to A/B test different elements on your website, such as headlines, call-to-actions, and layout, to see what resonates best with your target audience.

That could have been a complicated venture five years ago, but things have changed. With the rise of user-friendly A/B testing plugins and tools, A/B testing your website in 2024 is as simple as dragging and dropping a few elements.

The only problem you’ll have to deal with is figuring out which A/B testing tool to use. With hundreds of options at your disposal, it can be overwhelming to sample each one and ultimately end up with the best AB testing tool the market offers.

Luckily for you, we’ve done the heavy lifting and narrowed down the best A/B testing tools on the market to a list of seven:

#1. Lead Pages

Lead Pages is a popular landing page builder that also doubles as a lead generation tool. Among its lead generation features is the ability to A/B test your landing pages. With a simple drag-and-drop editor, you can create multiple versions of your landing page and track which one gets the most conversions.

The best part? It can seamlessly integrate with WordPress.

How to Use the Tool:

  • You can use the tool to build beautiful landing pages for your WordPress Website. 
  • Next, create a clone of your landing page, changing the key elements as variants. Alternatively, consider building a new page from scratch.
  • Divide your traffic between the original and variant pages and track changes.
  • Watch as the A/B data rolls in. Once you’ve determined which page is the winner, you want to set it as your default landing page.

It’s that simple: no coding, no nothing.

About ease of use, anyone with a pulse can use the tool, as there’s nothing too technical. 

Remember that the plugin can handle both A/B and multivariant testing.

Multivariant testing is similar to A/B testing, but it allows you to test multiple elements simultaneously and see which combination performs the best. That can save you time and give you more comprehensive insights into your audience’s preferences. 

How Much Does It Cost?

Lead Pages has three pricing options: billed monthly or annually. The standard plan starts at $49 per month ($37 per month with annual billing), while the pro plan is $99 per month ($74 per month with annual billing). They also offer an advanced plan for larger businesses. But you’ll have to contact their specialist for a custom quote.


  • Intuitive drag-and-drop editor
  • Seamless integration with WordPress
  • Ability to conduct multivariant testing


  • The tool only works for the landing pages you create using its landing page builder. So, if you have your landing pages already built, then the tool won’t be useful to you. 
  • It has hefty monthly charges, especially for the pro plan. So, you may have to look elsewhere if you’re on a tight budget.

#2. WordPress Thrive Optimize

If you’ve been fumbling with WordPress for a while, you probably know about Thrive themes. The themes are favored for being light, fast, and intelligently arched toward conversions. 

Thrive Optimize is built on the same principles but solely for A/B testing.

Also, as expected, the tool is a no-brainer, especially if you’ve ever used a thrive theme.

Using Thrive Optimize, you can A/B test pretty much anything on your WordPress website, including buttons, colors, images, and content formatting. It’s an all-rounded tool that can help you take your website to the next level.

How to Use the Tool:

  • Install and activate the plugin on your WordPress website.
  • Use it to clone an existing Thrive-theme-architecture landing page.
  • Make all the changes you want as variants of the original page.
  • Have a goal in mind, then divide your traffic between these pages.
  • Let Thrive Optimize run for a while as it generates data on which page generates the most satisfying results.
  • Once you have your data, choose the winning page and set it as the default landing page for your website.

How Much Does It Cost?

Thrive Optimize is part of the Thrive Themes Membership, which costs $299 annually (and renews at $599 after the first year). This membership gives you access to Thrive Themes’ themes, plugins, and resources.

You can also purchase it as a standalone plugin for $199 per year (and renews at $399 after the first year). 


  • Built specifically for WordPress
  • Easy to use and navigate
  • Can A/B test multiple elements on your site


  • Can be expensive for those only interested in A/B testing
  • May require some prior knowledge of Thrive themes 
  • The plugin only works with WordPress websites, and it only works best with pages created using Thrive Architect.

If your website is built using the Thrive architecture, it makes perfect sense to use Thrive Optimize. But if you’re using a different theme or page builder, you may want to consider something else, like Nelio A/B Testing or Simplify.

 #3. Instapage

Instapage is another standalone landing page builder and lead generation tool that allows you to A/B test your landing pages quickly. It’s incredibly user-friendly, and you can create stunning landing pages without writing a single line of code. 

The tool also allows for real-time A/B testing, so you can make data-driven decisions on the spot and improve your conversion rates.

The best part? It integrates seamlessly with WordPress, thanks to its dedicated WordPress plugin.

How to Use the Tool:

  • Install and activate the Instapage plugin on your WordPress website.
  • Use Instapage’s drag-and-drop editor to create your landing page.
  • Duplicate your landing page, making changes to each version as desired.
  • Set a goal for your A/B test, such as clicks or conversions.
  • Split your traffic between the original page and the variants.
  • Monitor the results as they come in, and choose the winning page to set as your default landing page.

How Much Does It Cost?

Instapage only has two plans, Build and Convert.

Their build plans cost $299/month ($199/month if billed annually), while their Convert plan is customized. You’ll have to reach out to their team for a personalized quote.


  • Exceptionally simple to use
  • Real-time A/B testing
  • Integration with WordPress and other website platforms


  • It only works with the landing pages you’ve created using Instapage, so you won’t be able to A/B test your existing pages.
  • It can be expensive for small businesses or beginners.

If these cons aren’t enough to deter you, Instapage is an excellent tool for A/B testing your landing pages. However, its A/B testing functionalities aren’t different from what you’ll find with other landing page builders, so it may not be worth the hefty price tag for some users.

#4. Nelio A/B Testing

Nelio A/B Testing bills itself as the most powerful and versatile A/B testing tool for WordPress users. It’s an easy-to-use solution that allows you to run A/B tests on your WordPress website without dealing with complicated code.

The tool also allows for multivariate testing, so you can simultaneously test multiple elements on your page. It also integrates seamlessly with other WordPress plugins like WooCommerce and Easy Digital Downloads, making it an excellent choice for e-commerce businesses.

Even better, unlike Thrive Optimize and Instapage, Nelio A/B Testing allows you to test your entire WordPress website, not just individual pages.

You can use it to test:

  • Different themes
  • Menus
  • Widgets
  • Post titles and content
  • And much more

And since it’s a native WordPress plugin, you can use it within the WordPress dashboard without the need to hop between interfaces.

The plugin has so many features that it can be overwhelming for beginners, but the team offers plenty of resources to help you get started and maximize your A/B tests.  

How to Use the Tool:

  • Install and activate the plugin on your WordPress website.
  • Choose what you want to test from the options available (page, theme, widget, etc.).
  • Set up an experiment by creating a variation of your original page or element. 
  • Set a goal for your A/B test, such as clicks or conversions.
  • Split your traffic between the original and variant(s).
  • Monitor the results and choose the winning version to set as the default.

How Much Does it Cost?

Nelio A/B Testing has three plans: Basic, Professional, and Enterprise. The prices range from $39/month ($29 when billed annually) for the Basic plan to $349/month (279 when billed annually) for the Enterprise plan. 


  • Allows for website-wide testing, not just individual pages
  • It integrates with popular WordPress plugins
  • Offers multivariate testing abilities


  • It can be overwhelming for beginners due to its advanced features. 

#5. Symplify Conversion (formerly SiteGainer)

Symplify Conversion, formerly SiteGainer, is an advanced A/B testing and conversion rate optimization tool for WordPress websites. 

In addition to A/B and multivariant testing, the tool comes loaded with other powerful features such as heat maps, visitor recordings, and form analytics. It also integrates with popular email marketing platforms like Mailchimp and Constant Contact.

How the Plugin Stands Out from the Other A/B Testing Plugins on the List

  • First, the drag-and-drop editor makes it easy for users to create and edit pages without fiddling with code. 
  • Its conversion offers advanced targeting options to personalize your content based on user behaviour and interests.
  • You can also make direct CSS/JavaScript changes to your website, allowing even more customization.

How to Use the Tool:

  • Install and activate the plugin on your WordPress website.
  • Create an experiment by choosing what you want to test (A/B or multivariate).
  • Set up variations of your page(s) based on your goals.
  • Choose your target audience and segmentation criteria

Other than A/B Testing, here’s how else you can use the plugin:

  • Add personalization rules to target users based on the weather, referral location, time of day, and more.
  • Create heatmap reports to understand how users interact with your page elements.
  • Monitor visitor recordings to see how users navigate through your website.

What to A/B Test

  • USP Lists
  • Layouts
  • Buttons
  • Banners
  • Pricing
  • Contact Details
  • Picture Sizes
  • Text Sizes
  • Mobile Layouts
  • Payment Methods
  • Anything and everything

How Much Does It Cost?

  • Symplify hasn’t revealed its pricing plans, so you must contact them for a quote. 


  • Advanced features such as heat maps and visitor recordings
  • Drag-and-drop editor
  • Direct CSS/JavaScript changes for customization


  • Pricing is not disclosed publicly, making it difficult for potential users to budget.

#6 VWO

VWO is a comprehensive A/B testing and conversion optimization tool catering to small businesses and enterprises. Its powerful features include A/B testing, multivariate testing, heatmaps, usability analysis, and more.

The tool integrates with various platforms, including WordPress, Shopify, Magento, and Drupal. It also offers advanced targeting options like location-based targeting and behavior-based targeting.

With VWO, you can test variant elements on your website, such as headlines, forms, images, pricing, and more. You can also monitor user behavior through heatmaps and use that data to make informed decisions.

How to Use the Tool:

  • You can begin by downloading and installing VWO on your WordPress website.
  • Choose what you want to test (A/B or multivariate) and set up variations of your elements.
  • Add the tracking code to your website for accurate data collection.
  • Set a goal for your A/B test, such as conversions or clicks.
  • Monitor the results and choose the winning version as the default. 

How Much Does It Cost?

VWO has four pricing plans: Starter, Growth, Pro, and Enterprise 

Their Starter package is free and offers features like: 

  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Limited Variations
  • Limited Goals
  • Unlimited Concurrent Experiments

The rest of their pricing plans start at $314/month and go up to $1,265+/month, billed annually. 


  • Offers a free Starter package for beginners
  • Integrates with a variety of platforms and offers advanced targeting options.
  • Comprehensive features such as A/B testing, multivariate testing, heatmaps, and more.


  • Pricing may be too steep for small businesses or individuals looking to use their advanced features. 

#7 Split Hero

Split Hero lets you set up A/B tests in minutes without any coding or technical skills. 

It’s a tool we’d recommend if you’re starting with A/B testing and want something easy to use.

You can use it to test your:

  • Page conversions
  • Button conversion
  • Campaign scheduling
  • WooCommerce conversions

The plugin supports all WordPress page builders, including Elementor, Beaver Builder, and Divi. 

It doesn’t matter how you build your website. Split Hero will work with you. 

How to Use the Tool:

  • Download and activate Split Hero on your WordPress website.
  • Choose what you want to test, such as page or button conversions.
  • Create different variations of your element(s).
  • Set a goal for your A/B test, such as clicks or conversions.
  • Monitor your results

Other highlights:

  • Offers a drag-and-drop editor for easy customization

What to A/B Test

  • Page design and layout
  • Call-to-action buttons
  • Headlines and subheadings
  • Images and graphics
  • Forms and opt-in boxes
  • Pricing and discounts

How Much Does It Cost?

Split Hero offers three pricing tiers: Basic, Premium, and Agency. The Basic package costs $49/month ($490 annually).

Their Premium package costs $99/month ($990 annually). Both plans include unlimited tests, visitors, and variations.

The Agency plan costs $249/month ($2,490 annually). It includes all the features from the Basic and Premium packages, as well as access to a white-label application. 


  • Easy to use with no coding or technical skills required.
  • Integrates with all WordPress page builders
  • Affordable pricing plans for small businesses and beginners


  • Limited features compared to other A/B testing tools. 
  • No advanced targeting options, such as behavior-based targeting or location-based targeting