Everything You Need to Know About LinkedIn Live: Best Strategies To Stream – MediaOne

Want to start streaming on LinkedIn Live but don’t know where to begin? Our comprehensive guide provides everything you need to know about LinkedIn Live, enabling you to launch a compelling live stream that captivates your professional audience. Discover how to access this feature, prepare impactful content, and ensure your live event resonates with your network – no fluff, just the essentials to get you up and broadcasting.

Key Takeaways

  • LinkedIn Live is an exclusive feature available to qualified LinkedIn Pages and creators, offering options for video and audio-only streaming tailored for professional engagement and networking.
  • To host a LinkedIn Live event, users must meet specific criteria, use third-party broadcasting tools, and plan their content and promotion strategically to create an impactful and engaging experience.
  • Post-event engagement is critical, involving content repurposing, follow-up communication, and analysis of performance data to maintain audience interest and improve future live streaming strategies.

Unveiling LinkedIn Live: A Dynamic Way to Engage

Unveiling LinkedIn Live: A Dynamic Way to Engage

LinkedIn Live is not your everyday social media feature. It’s an exclusive, dynamic feature for live streaming, specifically tailored to professionals looking to network and share content. What makes it even more intriguing is its exclusivity.

Access to LinkedIn Live is only available to qualified LinkedIn Pages and creators who meet specific eligibility criteria. This ensures a high-quality stream of content that aligns with LinkedIn’s professional ethos.

But don’t worry, LinkedIn Live is as flexible as it is exclusive. It caters to your needs, allowing you to choose between video streaming or audio-only streaming, depending on what suits your presentation style and content the best. Let’s transition into the intricate details of preparing for your first LinkedIn Live stream.

Setting the Stage: Preparing for Your First LinkedIn Live Stream

Preparing for LinkedIn Live stream

Before you hit the ‘Go Live’ button to go live on LinkedIn, there are a few things you need to ensure. First and foremost, you need to apply for access to the LinkedIn Live feature. Make sure your LinkedIn account meets LinkedIn’s criteria – your account should be more than 30 days old, have at least 150 followers or connections, be in good standing, and not based in mainland China.

Once you’ve checked these boxes, you can enable creator mode on your account and look for the LinkedIn Live option.

Having gained access to LinkedIn Live, you should begin to plan your event. LinkedIn recommends setting up your LinkedIn Live event 2-4 weeks in advance to ensure proper planning and promotion.

Don’t worry if you don’t have all the event details at hand, LinkedIn allows you to create a live event without immediate registration, providing the flexibility to update event details as needed.

As your event starts to take shape, it’s time to discuss the necessary tools for a successful live stream.

Selecting Your Streaming Arsenal

When it comes to LinkedIn Live, using a third-party broadcasting tool is not just a choice but a necessity. But worry not, LinkedIn’s Preferred or Certified Partners list, also known as LinkedIn’s preferred streaming partners, includes a host of options for a smooth integration with LinkedIn Live. These partners include:

  • Restream
  • Socialive
  • StreamYard
  • Switcher Studio
  • Vimeo

These tools are designed to facilitate sophisticated live streaming events, ensuring your LinkedIn Live event is nothing short of professional.

Looking for something more advanced? Hootsuite recommends Wirecast, a full-featured video production tool that is compatible with LinkedIn Live’s streaming requirements. Equipped with the right tool, it’s time to focus on crafting an impactful LinkedIn Live event.

Crafting an Impactful LinkedIn Live Event

Creating a LinkedIn Live event is not just about going live; it’s about creating an engaging and memorable experience for your viewers. And it all starts with choosing an engaging topic. Make sure it’s something your audience is interested in and has proven to be successful in your previous content.

Once you have your topic, craft a compelling title to attract the attention and interest of potential viewers. Remember, you’re the moderator of your live event. Establish control from the get-go, especially during live panels and Q&A sessions to manage the flow of discussion effectively.

And lastly, don’t forget to prepare. A clear session outline, a backup plan, and some rehearsal time for panellists are essential for a polished and professional LinkedIn Live event.

With all that in place, you’re ready to hit the ‘Go Live’ button.

Going LinkedIn Live: Step-by-Step Instructions

Going LinkedIn Live: Step-by-Step InstructionsGoing LinkedIn Live: Step-by-Step Instructions

After all the planning and preparation, it’s finally time to go live. Here are the steps to follow:

  1. Create an event using LinkedIn’s feed.
  2. Connect the event to your third-party broadcast tool.
  3. Check your internet speed.
  4. Start the stream.

Remember, the success of your LinkedIn Live event relies heavily on the technical quality of your stream. Make sure to do a test run with all your gear and keep the broadcasting platform’s support team contact details readily available.

While the technical aspect is crucial, don’t forget about engagement. Aim to stream for at least 15 minutes but avoid going over 1-2 hours. This helps optimize audience growth and maintain viewer engagement. As part of your final preparations, navigate to your LinkedIn page’s admin view to review event settings and connect the event on the third-party platform before going live. Let’s proceed to explore the intricacies of the live broadcast.

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From Planning to Execution

Your LinkedIn Live event is not just about what you say but also how you present it. Before going live, make sure all your equipment is tested, including audio quality, lighting, camera angles, and internet connectivity. You’ll also need at least two devices during the stream – one to conduct the live video and another to monitor and moderate live comments.

It’s also crucial to have a list of talking points and rehearse them to ensure a seamless flow. And don’t forget subtle branding elements to promote brand recognition. As for the length of your event, plan for it to last between 15 minutes and 1-2 hours to optimize audience growth and maintain viewer engagement. Remember, audience engagement is key.

Keep them engaged by asking questions and interacting with viewers in real-time.

We should focus on maintaining engagement during the broadcast.

During the Broadcast

During the broadcast, it’s all about engagement. Here are some tips to foster a positive perception and motivate continued engagement:

  • Acknowledge and respond to comments during the live event
  • Consider having a dedicated person to monitor and respond to comments in real-time
  • Encourage questions from viewers
  • Integrate quizzes and polls to keep viewers involved

These strategies help maintain audience participation and create an interactive experience.

LinkedIn Live offers a host of features that can make your broadcast more interactive, including the live streaming feature. Some of these features include:

  • Bringing attendees ‘on stage’ for a more interactive session
  • Holding efficient live Q&A sessions by collating questions throughout the event and providing ample time for responses
  • Using giveaways to keep the audience engaged
  • Incorporating audience-generated content into the live stream

We should work on expanding the reach of your LinkedIn Live event.

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Maximizing Engagement: Promoting Your LinkedIn Live

Maximizing Engagement: Promoting Your LinkedIn LiveMaximizing Engagement: Promoting Your LinkedIn Live

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Promotion is key to maximizing engagement for your LinkedIn Live event. Here are some tips for promoting your event:

  1. Start promoting your event approximately one week in advance for standard events and up to two weeks for larger ones.
  2. Leverage your personal LinkedIn profile, company page, and other social media platforms to spread the word.
  3. Amplify your LinkedIn Live announcement by leveraging social media, newsletters, and guest posts.

If you’re looking to enhance the reach of your LinkedIn Live event, consider sponsored content through LinkedIn ads. You can also use LinkedIn Events to schedule your live streams and facilitate the gathering of registrants. With its significant exposure without high production costs, LinkedIn Live offers a cost-effective way to engage with your audience. Now, let’s explore more ways to promote your LinkedIn Live event.

Boosting Visibility with Organic Promotion

Organic promotion is a great way to boost visibility for your LinkedIn Live event. LinkedIn Live increases a user’s visibility by sending notifications to their connections when they go live and by surfacing the video on their followers’ newsfeeds. You can also use the Follower Tab under Analytics on LinkedIn to determine when most of your audience is online, and schedule your event accordingly.

A well-crafted description and a compelling call to action can also drive both traffic and engagement for your LinkedIn Live videos. Here are some tips to generate interest and increase visibility for your event:

  • Share teaser messages across other social channels before the event.
  • Encourage speakers, participants, and contacts to share the event on their social media profiles.
  • This can significantly amplify the reach and visibility of your LinkedIn Live event.

Let’s take a step further to bolster your reach with paid advertising.

Amplifying Reach with Paid Advertising

If you’re looking to reach a wider audience, paid advertising is the way to go. LinkedIn offers ad objectives focused on awareness, consideration, and conversions to cater to different marketing goals. You can choose from a variety of ad formats such as Carousel ads, video ads, and Event Ad formats, each suitable for different content strategies.

Choosing the right target audience for your LinkedIn Live stream is crucial as it ensures the relevance of views and enhances user engagement. LinkedIn’s demographic insights, including data like location, job titles, and companies, empower advertisers to tailor their marketing strategies to target the right professional audience.

With your LinkedIn Live event concluded, let’s discuss the subsequent steps.

After the Applause: Post-Live Stream Best Practices

After the Applause: Post-Live Stream Best PracticesAfter the Applause: Post-Live Stream Best Practices

The end of your LinkedIn Live event isn’t the end of your engagement with your audience. In fact, it’s the start of another phase – post-live stream engagement. This involves repurposing content from the live event in various forms, such as blog posts or short-form videos. It helps extend the value and lifespan of the original event.

You can also clip highlights from the LinkedIn Live stream and share these moments. They have the potential to reach millions of views, expanding audience engagement beyond the original attendees.

Following up after a LinkedIn Live event is also crucial. Here are some steps to take:

  1. Share resources with attendees.
  2. Email attendees to thank them for participating and provide any additional information or resources.
  3. Share video highlights from the live stream to keep the audience engaged and attract new viewers.

Now, let’s analyze the success of your live stream.

Analyzing Your Live Stream Success

Analyzing the performance of your LinkedIn Live stream is crucial to readjust your content strategy and make future streams more successful. LinkedIn provides access to Live analytics through the ‘Analytics’ section for Page Admins, where you can find data on live-stream performance and engagement highlights.

To measure the impact of your live video on LinkedIn, monitor metrics such as peak concurrent live viewers, total viewers, and total engagements, including reactions and comments. Use this performance data to identify areas for improvement in your live streaming strategy and ensure you meet the live video access criteria.

Let’s focus on maintaining the momentum.

Keeping the Momentum Going

Keeping the momentum going after your LinkedIn Live event is all about building long-term relationships rather than immediate, aggressive marketing. Sustain audience interest by sending thank-you messages to attendees, sharing event highlights, and following up with targeted communications.

You can also leverage content from the LinkedIn Live event by sharing high points in subsequent posts or as video ads. It keeps the conversation going with your audience. Let’s delve into some advanced LinkedIn Live strategies.

Advanced LinkedIn Live Strategies

Once you’ve mastered the basics of LinkedIn Live, it’s time to explore some advanced strategies. Hosting guest interviews on LinkedIn Live, for instance, can enhance your authority in the field and encourage genuine conversation. You can also showcase industry trends and insights. Sharing findings from research reports can demonstrate your expertise and actively engage your professional audience.

To ensure a smooth LinkedIn Live event, plan 2-4 weeks in advance and use professional solutions that manage technical aspects such as guests’ internet, audio, and video settings. Let’s examine these strategies in more detail.

Hosting Interactive Sessions

Hosting interactive sessions like AMA (Ask Me Anything) and Q&A formats can encourage interactivity and direct engagement with your audience. Webinar types such as Ask Me Anything, Behind the Scenes, and Showcase Innovation sessions are interactive formats that can captivate your LinkedIn Live audience.

Interviews with guests on LinkedIn Live can significantly boost engagement and extend reach by connecting with the guests’ networks. Let’s consider how to effectively showcase products and innovations.

Showcasing Products and Innovations

Showcasing products and innovations during your LinkedIn Live events can demonstrate your expertise and engage your professional audience. Ensure an inclusive discussion during product showcases. Moderators play a key role in facilitating this by including all panellists and preventing any one individual from dominating the conversation.

Let’s familiarize ourselves with LinkedIn’s community policies and technical guidelines.

Navigating LinkedIn’s Community Policies and Technical Guidelines

Navigating LinkedIn's Community Policies and Technical GuidelinesNavigating LinkedIn's Community Policies and Technical Guidelines

LinkedIn requires all users to engage professionally and adhere to the community policies on their LinkedIn page. It helps maintain a safe and respectful environment on the platform. This means users must use their true identity, provide accurate information, and refrain from posting inappropriate, discriminatory, or harmful content.

LinkedIn uses a combination of automated systems and trained reviewers to detect policy violations and harmful content. Violations may lead to content removal, reduced visibility, or account restrictions, emphasizing the platform’s commitment to policy adherence. Let’s work on expanding your reach across various platforms.

Multistreaming: Broadening Your Reach Across Platforms

Multistreaming enables content creators to:

  • Simultaneously broadcast their LinkedIn Live events to multiple platforms such as Facebook Live, YouTube, and Twitch
  • Significantly increase their content’s reach and engage a wider audience
  • Assess the responsiveness of different platforms to their content, allowing them to build a more dedicated following on platforms where their content resonates the most.

By broadcasting to several platforms simultaneously, creators are not overly reliant on a single platform. This provides a contingency against unexpected changes in platform rules or shifts in user popularity. Multistreaming software, a powerful streaming tool, streamlines the broadcasting process by enabling creators to manage one stream to multiple channels, saving time and ensuring consistency across platforms.

Let’s conclude our discussion.


In conclusion, LinkedIn Live is a powerful tool in the world of professional networking. It allows professionals to engage directly with their audience, foster deeper connections, and showcase their expertise through live streaming.

Whether you’re planning your first LinkedIn Live event or looking to enhance your live streaming strategy, this guide provides you with comprehensive insights into preparing, promoting, and executing successful LinkedIn Live events. So, are you ready to go live on LinkedIn and engage your professional network like never before?

Frequently Asked Questions

Is there a way to test LinkedIn live?

Yes, you can test LinkedIn Live by creating a test stream to ensure everything is set up correctly, following the guidance provided by your streaming tool.

What is the best time to do a LinkedIn live?

The best times to do a LinkedIn live are before work from 7 am to 9 am and after work from 5 to 6 pm. This is when the audience is likely to be most engaged and available.

What is the best live stream for LinkedIn Live?

The best live stream for LinkedIn Live is to use one of LinkedIn’s preferred streaming partners, such as Restream, Socialive, StreamYard, SwitcherStudio, or Vimeo. These platforms offer a seamless experience and access to the most features when broadcasting on LinkedIn Live.

What do you need to go live on LinkedIn?

To go live on LinkedIn, you need a verified account with at least 150 followers, a clear agenda for your stream, proper live stream equipment, and a LinkedIn Live streaming service. It’s important to meet LinkedIn Live’s access criteria and create a LinkedIn Event to attach your stream to.

How do I get access to LinkedIn Live?

To get access to LinkedIn Live, apply through your LinkedIn account and ensure you meet the platform’s criteria, including having at least 150 followers or connections, a good standing, and not being based in mainland China.


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