Essential Instagram Statistics in Singapore That Every Marketers Need to Know in 2024 – MediaOne

Are you harnessing the full potential of Instagram in Singapore? With a user base of 3.61 million people in 2024, unlocking the nuances of this platform could be the game-changer for your brand. Within these lines lie key Instagram statistics Singapore-based, focusing on user and demographics statistics, growth trends, and engagement data that shed light on Instagram’s significant presence in Singapore’s market.

Gear up for a practical look at figures that matter for your Instagram strategy.

Key Takeaways

  • Instagram has a strong user penetration in Singapore with 3.61 million users, representing 66.3% of the population, featuring a surge in use and potential for continued growth, making it essential for marketers.
  • The demographics of Singapore’s Instagram users are diverse, with high engagement among younger age groups and slightly more female users; daily usage averages 24 minutes per day, predominantly over mobile.
  • Instagram plays a significant role in Singapore’s social commerce, with high influencer impact and effectiveness, growing tendencies for shopping on the platform, and substantial engagement with Instagram ads.

Singapore’s Instagram Landscape: User Penetration and Growth

Singapore, a bustling metropolis with a highly digital population, is a hotbed for Instagram use. As per the latest data, Instagram has a whopping 3.61 million users in Singapore, representing an impressive 66.3% of the country’s population. This robust presence of Instagram in Singapore’s social media scene has cemented its position as a vital platform for marketers aiming to reach a broad, engaged audience, especially considering the growing number of Instagram users worldwide.

But what does the future hold for Instagram in Singapore? Let’s delve deeper into the anticipated growth and future outlook of this popular photo-sharing platform.

The Surge of Instagram Users in Singapore

Instagram’s charm is not waning in Singapore. With 3.61 million daily active users and, billion monthly active, users, it’s evident that Singaporeans are enamored with this platform. The surge of Instagram users is a testament to the platform’s ability to cater to diverse demographics, offering unique opportunities for businesses to:

  • target and engage with their desired audience
  • showcase their products or services through visually appealing content
  • build brand awareness and loyalty
  • collaborate with influencers and reach a wider audience
  • drive traffic to their website or online store

If you’re a business owner in Singapore, it’s worth considering Instagram as part of your marketing strategy.

With an array of features from stories to reels, Instagram provides a dynamic social media platform that keeps users entertained and engaged, thereby attracting more users.

Projected User Growth and Future Outlook

The future of Instagram in Singapore holds immense potential. As of early 2024, Instagram catered to 3.15 million users, representing 52.2% of the total population. Furthermore, 58% of those aged 13 and above were active users on Instagram. This impressive penetration hints at continued monthly active user base growth and a positive future outlook for Instagram in Singapore, as most Instagram users are expected to remain engaged with the platform.

Advertisers can anticipate an expanding Instagram’s audience base, making Instagram a potent platform for reaching a wide spectrum of demographics.

Demographics of Instagram Users in Singapore

Demographics of Instagram Users in Singapore

Diving deeper into the demographics of Instagram users in Singapore, we find a diverse user base. With a significant portion of millennials and Gen Z users making up the user base, Instagram has become a popular social media platform among Singapore’s younger demographics. But it’s not just the younger crowd; Instagram’s appeal stretches across different age groups and genders.

Let’s delve deeper into the age group breakdown and the gender split among Singaporean Instagram users.

Age Group Breakdown of Singapore’s Instagrammers

When examining the age demographics of Instagram users in Singapore, one finds a significant representation of young adults. The largest age group of Instagram users in Singapore is between 25 to 34 years, with 1,137,400 individuals. Hot on their heels are the users aged 18 to 24, making them the second-largest demographic on Instagram. Even the age groups 45 to 54 and 35 to 44 form notable percentages of Instagram’s user base.

However, the age groups of 55 to 64 and 65+ have the lowest representation among monthly active users. This data underscores the importance of creating content that appeals to the younger demographic while not alienating older users.

Gender Split Among Singaporean Instagram Users

In terms of gender distribution, women make up a slightly larger percentage of Instagram users in Singapore. As of January 2023, 55.1% of Instagram users in Singapore were women, and 44.9% were men. This trend continued with women making up 56.3% of Instagram users by October 2023, while men represented 43.7%.

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By early 2024, the female share of Instagram’s ad audience further increased to 55.0%. This data emphasizes the need for marketers to consider gender preferences when strategizing their Instagram campaigns.

Instagram Usage Patterns in Singapore

Young woman enjoying entertaining content on Instagram

Singaporeans’ Instagram usage patterns provide valuable insights for marketers. Here are some key findings:

  • On average, Singaporean users spend 24 minutes per day on Instagram.
  • They primarily use Instagram for posting or sharing photos and videos.
  • Entertainment is a close secondary activity.
  • The majority of users access Instagram via mobile.

Based on these findings, marketers should focus on creating mobile-friendly content to effectively reach their audience.

Let’s further delve into the frequency of Instagram use among Singaporeans and their content preferences.

Frequency of Instagram Use Among Singaporeans

The frequency of Instagram use among Singaporeans is a testament to the platform’s popularity. Daily usage of Instagram is consistent among male users over the age of 25 in Singapore. These Instagram users spend an average of 24 minutes per day on the platform.

This level of engagement underscores the platform’s potential for marketers aiming to connect with their audience regularly.

Content Preferences of Singapore’s Instagram Audience

Understanding Singapore’s Instagram audience’s content preferences is crucial for crafting engaging content. Over 66% of Singapore users on Instagram create their own content, and they tend to trust and relate more to influencers, with a preference going as high as 74% over brand accounts. Moreover, 36.7% of Singapore’s social media users utilize social media platforms like Instagram for entertainment purposes.

Brands aligning with these visual preferences are utilizing various strategies such as visual and stories ads, story highlights, user-generated content, and interactive polls or live sessions.

User-generated content is a substantial component of social commerce in Singapore, with consumers often sharing reviews and recommendations that are highly regarded by the local audience.

Instagram Stories Popularity in Singapore

People interacting with Instagram stories on their smartphones

Instagram Stories have taken Singapore by storm. Considered an essential feature for marketers to connect with followers, Instagram Stories have seen a rising story reach rate and notable retention rates by the fourth frame, cumulating to 81%. Brands in Singapore leverage interactive polls, run contests, and integrate links within Instagram Stories for higher engagement.

The popularity of Instagram Stories signals the potential of Instagram accounts to offer a more interactive and engaging experience for the Instagram user through the Instagram app.

Instagram’s Role in Singapore’s Social Commerce

(Instagram marketing plays a crucial role in Singapore’s social commerce. With a 56.7% increase in referrals from third-party websites to Instagram over the past year, it’s clear that Instagram’s impact on e-commerce is escalating in Singapore. In fact, around 70% of consumers are influenced by recommendations from influencers or celebrities when making purchase decisions.

Aspects like Instagram Shopping and the Shop feature have been pivotal in streamlining the shopping experience, with 70% of shopping enthusiasts discovering products on the platform, and 36% of users making purchases. Let’s delve deeper into Instagram shopping trends in Singapore.

Instagram Shopping Trends in Singapore

The world of Instagram Shopping in Singapore is bustling with activity. Approximately 83% of Instagram users in Singapore use the platform to discover new products or services, with influencer marketing proving effective as 93% of users need to see a product or service promoted by an influencer at least twice before making a purchase.

Instagram Shopping allows Shopify and WooCommerce sellers to create virtual storefronts via product catalog integration. Some key features of Instagram Shopping include:

  • Shoppable posts: Businesses can tag products in images and stories for a seamless shopping experience.
  • Product discovery: Instagram Shopping has a significant impact on product discovery and sales, particularly in the fashion, lifestyle, and beauty sectors for women, and electronics for men.
  • Trending in Singapore: Instagram Shopping trends are particularly popular in Singapore.

These features highlight the power of Instagram Shopping in enhancing the shopping experience and driving sales.

Singapore-Based Influencers and Their Impact

Influencers have a significant impact on Singapore’s Instagram scene. In fact, 20.4% of social media users in Singapore follow influencers or experts, signaling the effectiveness of influencer marketing on Instagram for audience engagement. Micro-influencers, professional account users who typically have 50,000 to 100,000 followers, make up 3.15% of Instagram’s total influencer population, offering substantial reach within niche segments.

Let’s take a closer look at the top influencers on Singapore’s Instagram scene.

Top Influencers on Singapore’s Instagram Scene

Singapore’s Instagram scene is home to a plethora of influencers who have amassed large followings in various niches. Some of the prominent influencers include:

  • Yik Keat, with over a million followers, who captivates his audience with outstanding urban and travel photography content
  • Xiao Yukiko, known for her cosplay and gaming content
  • Yu Qing, a lifestyle and fitness enthusiast
  • Jeanette Aw, who shares lifestyle and travel-focused content

Brands aligning with influencers who resonate with their values and target market can tap into a highly engaged audience, making influencer marketing a powerful strategy in Singapore.

Advertising on Instagram: Singapore Market Insights

Influencer showcasing a product on Instagram

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Advertising on Instagram opens up a world of opportunities for marketers in Singapore. With the potential to reach 57.1% of the population aged 18+, Instagram ads offer a significant reach. Moreover, Instagram’s ad revenue is anticipated to hit a whopping $59.6 billion in 2024, highlighting its potential as a lucrative platform for advertisers.

Let’s delve deeper into the engagement rates for Instagram ads in Singapore.

Engagement Rates for Instagram Ads in Singapore

Engagement rates for Instagram ads in Singapore are positive, with a growing number of instagram’s users and ad reach and high levels of user interaction. Instagram’s potential ad reach in Singapore increased by 450 thousand (+16.7 percent) between January 2023 and January 2024. Moreover, average engagement rate on Instagram in Singapore has seen a substantial uptick by 17.25% to 2.91 million interactions.

These Instagram statistics, including Instagram demographic statistics and Instagram usage statistics, underline the effectiveness of Instagram ads in engaging the audience. Instagram user statistics further highlight the number of instagram and the importance of crafting engaging ads for optimal results.

Business and Brand Presence on Instagram in Singapore

Businesses in Singapore are leveraging Instagram to maximize their brand visibility and foster customer loyalty. Some ways they are doing this include:

  • Creating entertaining content with a mix of user-generated and professional content
  • Showcasing and live streaming their products
  • Engaging with customers through comments and direct messages
  • Collaborating with influencers to reach a wider audience
  • Running contests and giveaways to encourage engagement

In fact, 20.6% of global social media users follow brands they’ve purchased from, reinforcing Instagram’s role in maintaining customer loyalty.

Public sector entities in Singapore effectively use Instagram for communication, with nearly half of the content being brand-related. Now, let’s look at some strategies brands can use to maximize their Instagram potential.

Strategies for Brands to Maximize Instagram Potential

To maximize their Instagram potential, brands in Singapore need to focus on creating content that is both culturally nuanced and visually appealing. This not only engages the audience but also motivates them to follow the brand accounts. Moreover, to appeal to Singapore’s highly educated and tech-savvy audience, businesses should ensure their Instagram content is informative, technology integrated, and mobile-friendly.

Establishing a thriving Instagram community and encouraging user-generated content are pivotal for enhancing engagement and cementing brand loyalty among Singaporean and other instagram followers and users worldwide.

Instagram Reels: Adoption and Performance in Singapore

Instagram Reels have taken Singapore by storm, becoming the favorite content format for users. Instagram Reels have seen an increase in engagement by 17.25% to 2.91 million. Furthermore, the demand for Instagram Reels content among influencers has surged, with 59% of brand requests for content instagram influencers now being for Reels.

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With the highest reach and engagement rates, Instagram Reels have been identified as highly effective for marketing. Current projections indicate that 62% of marketers in Singapore plan to use Instagram Reels for influencer campaigns by 2025, highlighting the growing popularity of this feature.

The Best Times for Posting on Instagram in Singapore

Timing your photo posts more effectively can significantly boost engagement on Instagram. In Singapore, the best times for posting on Instagram for maximum engagement are during the evening hours, between 7:00 PM and 9:00 PM. On weekdays, posting between 9 AM and 1 PM, and between 11 AM and 1 PM, as well as between 4 PM and 5 PM, can yield high engagement.

However, industry-specific peak times may vary; for many industries, Saturday mornings between 6 AM and 9 PM, and Monday at noon are ideal. To sum it up, understanding your business accounts and audience’s activity patterns on Instagram can help you optimize your posting schedule for maximum engagement.

Instagram Threads: Usage and Reception in Singapore

.Instagram launched Threads, a text-based communication app, offers a new way for users to engage on the platform. Instagram introduced Threads as a counter to Twitter, indicating a competitive positioning in the social media landscape with respect to microblogging and real-time discussions.

Local content creators and influencers in Singapore are actively engaging with their audiences on Instagram’s Threads, highlighting the platform’s potential for community building.

Instagram’s Market Position in Singapore Compared to Other Platforms

Instagram holds a strong market position in Singapore compared to other social media platforms. While Facebook and YouTube lead the pack, Instagram follows closely with over 3.05 million users. Instagram is the preferred channel for public sector engagement, with 3.61 million users representing 66.3% of the population. However, Instagram’s position varies among different demographics, with the platform being rated after:

  • Facebook
  • YouTube
  • WhatsApp
  • TikTok

Despite a decline in overall social media usage in Singapore, Instagram’s popularity remains high.

The Evolution of Instagram Features and Their Uptake in Singapore

Over the years, Instagram has evolved to introduce several new features to its platform’s users, enhancing the experience of creating and interacting with Instagram posts. These include:

  • Instagram Threads
  • Post-collaboration options
  • Broadcast channels
  • Notes
  • Polls in comments

Threads saw a successful initial reception, climbing to the top of Singapore’s chart for free mobile apps within 24 hours of its launch. The app’s unique features, including a 500 character limit on posts and the ability to include up to 10 pictures and videos, have contributed to its growing user base in Singapore.

Despite concerns over data collection, Threads’ success in Singapore might hinge on major networks and influencers embracing the platform’s ad revenue.

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Summary

In conclusion, Instagram’s significant presence in Singapore’s digital landscape provides a plethora of opportunities for marketers. Understanding Instagram’s user demographics, usage patterns, and new features can guide marketers in formulating effective strategies that resonate with their target audience.

As Instagram continues to evolve, staying abreast of the latest trends and statistics will be key to maximizing your brand’s potential on this platform. So, are you ready to leverage Instagram for your marketing strategies in Singapore?

Frequently Asked Questions

What percentage of people in Singapore are on Instagram?

Almost 45% of the population in Singapore are Instagram users, with the majority being women. This indicates a significant presence on the platform in the country.

What is the statistic of Instagram users?

Instagram has 2 billion monthly active users, making it a significant platform for brands to consider.

What is the most popular social media in Singapore?

The most popular social media in Singapore is Facebook, with over 4.33 million active users in 2022. It is widely used for communication and networking in the country.

Are 85% of Instagram users in Singapore between the ages of 16 and 24?

No, around 85% of Instagram users in Singapore are aged 16-24, not 85% of all Instagram users in Singapore. This is according to Singapore Business Review.

What is the largest age group of Instagram users in Singapore?

The largest age group of Instagram users in Singapore is between 25 to 34 years. This indicates that the platform is popular among young adults in the country.